By 2022, 'Netflix Original' productions accounted for half of its library in the United States and the namesake company had ventured into other categories, such as video game publishing of mobile games via its flagship service.įourth and current logo, used since 2014 Launch as a mail-based rental business (1997–2006) Marc Randolph, co-founder of Netflix and the first CEO of the company Reed Hastings, co-founder and the current chairman and CEO began its pioneering DVD‑by‑mail movie rental service, Netflix is the most-subscribed video on demand streaming media service, with 238.39 million paid memberships in more than 190 countries. Launched on January 16, 2007, nearly a decade after Netflix, Inc. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple languages. Netflix is an American subscription video on-demand over-the-top streaming service. Worldwide (except China, North Korea, Russia and Syria) Ģ47.15 million (as of September 30, 2023 )
